Beauty heaven has officially opened with the arrival of Birchbox's first ever store on West Broadway in Soho. This has everything a beauty junkie like myself could dream of from hair, makeup, and nail services to a Build-Your-Own-Birchbox bar. The boutique's highlight is the curation of many different, hard to find brands all under one space. I picked up travel sizes of my beloved Oribe Dry Texturizing spray, as I was visiting and wasn't ready to lug a slew of products home, but trust me I contemplated it. It is definitely worth a visit if you're in the area during NYFW or next time you are in New York City.
Birchbox Soho: 433 West Broadway, New York City; 212-966-5395; Monday - Saturday, 10am - 8pm; Sunday, 11am -6pm